Indian network Big FM has expanded its footprint in the North East region of the country with the launch of four new stations.

The frequencies acquired by the network during the FM Phase 3 auctions were 92.7 in Agartala, Itanagar, Aizwal and 98.3 in Shillong.

With these new launches, Big FM now broadcasts in 61 cities, making it the largest radio network in the country.

The music format in the four markets includes Hindi CHR in Itanagar, Hindi and Bengali CHR  in Agartala, timeless English and Khasi songs in Shillong and English and Mizo songs from the golden era in Aizwal.

The network will also air local content along with its national syndicated shows.

A spokesperson from the company said: “The north-east region comprises a varied mix of audiences that enjoy regional, Hindi and English music.  Based on this cultural diversity we aim to cater to listeners with differential music and our national and award-winning shows. Also, now with our network across five markets we will have the largest presence in this region.”