Indian network Big FM has emerged as the number one private FM broadcaster nationally, as per the recently released Indian Readership Survey (IRS) 2017 data.

The network leads with the highest listenership base of 17 million in the country, with 59 stations covering 1200+ towns and 50,000+ villages.

According to the IRS report, BIG FM enjoys a 5%, 12% and 20% higher listenership pie in the North, South and East region compared to its closest competitors and is in a leadership position in 80% of the markets that it operates in. 

Commenting on this, a company spokesperson said: “The IRS 2017 data is indicative of all the hard-work that goes in delivering the best content to our audience on-air as well as digitally. We also ensure that our efforts are an extension of the quality experience that our radio and digital audience expect from us.  We consciously endeavour to deliver value to all our key stakeholders across regions and we hope to continue the leadership position in the market with unmatched content.”