WorldDAB's latest market report reveals that by the end of Q4 2018, over 75 million consumer and automotive DAB/DAB+ receivers had been sold in Europe and Asia Pacific – up from 65 million in Q4 2017.
The new data published by WorldDAB draws on multiple sources to give a comprehensive overview of the latest statistics on DAB receiver sales, road and population coverage, household penetration and the number of national stations on DAB/DAB+ compared to FM.
The report covers Australia, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Switzerland and the UK. It is available to download as an infographic here.
DAB is now firmly established as the core future platform for radio in Europe – a position underlined by a number of recent regulatory interventions.
On a pan-European level, the EECC directive adopted by the EU in December 2018 requires all new car radios in the EU to be capable of receiving digital terrestrial radio by the end of 2020. Italy has already put legislation in place to ensure that it complies with the directive by the start of 2020, while France – whose aggressive rollout of DAB continues to sweep across the country – has also triggered a receiver law requiring all new car radios released from June 2020 to include DAB+ digital radio capabilities.
In the UK, digital listening has reached a new record share of 56.4%, with over two thirds (71.6%) of all digital listening attributed to DAB. The government has just announced the launch of a review and programme of work to ensure a healthy and vibrant digital future for UK radio. The review is expected to be concluded in 2020.
Key findings from the WorldDAB report include:
- In the UK, 67% of households have at least one DAB radio, and digital listening has been in excess of 50% for three successive quarters
- Over 11 million receivers have been sold in Germany
- In Switzerland, 64% of all radio listening is via digital platforms
- In Italy, 46% of new cars are now sold with DAB+, up from 32% in 2017
- 6 million receivers have been sold in Norway
- In Australia, 69% of new cars are now sold with DAB+, up from 47% in 2017
DAB is also seeing significant activity across Asia, Middle East, and Africa. The infographic details the rollout status in 21 emerging markets including information on trials and population coverage.
Following the launch of the findings, WorldDAB president, Patrick Hannon, commented: “The last 12 months have been an exceptional period for DAB radio. The EU has adopted a directive requiring all new car radios to be capable of receiving digital terrestrial broadcasts; new markets such as France, Belgium and Austria are launching national DAB+ services and established markets including Germany, the UK, Switzerland, the Netherlands, Italy and Australia are reporting record levels of digital listening. In 2018, 10 million DAB receivers were sold worldwide. We expect this figure to be easily surpassed in the years ahead”.
The impressive growth and development of DAB will be highlighted at the upcoming WorldDAB Automotive 2019, which will take place in Turin on 20 June 2019. This annual event seeks to promote the uptake of digital terrestrial radio in cars across Europe. It will be attended by over 200 senior executives from across the radio and automotive industries, with representatives from both sectors discussing key issues affecting both automotive manufacturers and broadcasters.
Click here to view the latest programme and register.
