India’s HT Media owned Fever 104 FM has launched a new breakfast show in Bangalore.

The station is bringing RJ Prithvi as ‘Bangalore Ka Bond’ on Mad Mornings.

According to the station, ‘Madness can only be cured with madness’ is the core thought that drives the morning drive time and the show is classy, local and humour driven.

It will air on weekdays at 7 am and has a unique investigative, fun-filled format with segments like ‘Bond Bulletin’ and ‘Prithvi Ki Hindi Abhi Bhi Chindi’.

Fever has been the leading station in Bangalore in the Non Kannada space for over 5 years and has a 14 percent market share and a reach of over 2.1 million. (Source: RAM 2017).

Commenting on the launch, Harshad Jain, CEO- Radio and Entertainment, HT Media Ltd. said: “Fever FM Banaglore has always been at the front end of innovation and has many firsts to its credit including Radio Dramas that explored crime and horror genres. Morning is a very important time band and we are sure the show will provide a lively and entertaining start to the day for our listeners.”