International speaker, marketing, branding and sales strategist, consultant, trainer, author and university lecturer Paul Weyland will hold a session titled ‘To Sell the Truth’ at the annual India Radio Forum (IRF) in Delhi on May 19.

The one-day forum presents the latest developments in Indian radio by noted media practitioners, offers networking opportunities for all industry professionals and aims to boost the relevance of radio.

Weyland started in the late 1970s as an on-air radio personality and then made a name for himself speaking to and working in executive-level positions in the television and radio business.

Among his experiences was a three-year assignment managing and training overseas broadcasters in Prague, Geneva and London. In 2000 he started his own marketing and consulting business.

In this information-packed session, Weyland shows attendees how to wow local direct decision makers with the best creative ideas they have never heard. ‘To Sell the Truth’ is the new way to prove to clients beyond a shadow of a doubt that your idea for their success is better than theirs.

​Besides creative, Paul will give you a formula so that you can establish better budget requests that your client will agree is fair.