Mediacorp, the organiser of the national Young Lions Competition, has announced the two winning teams that will represent Singapore at the coming Cannes Young Lions Competition in France.
The competition will take place during the 65th Cannes Lions International Festival of Creativity from 18 to 22 June 2018.
As the most anticipated competition showcasing the best of young creative minds working in Singapore’s advertising and creative industry, the 2018 Singapore Young Lions Competition saw a record-breaking 85 teams participating in the Film and Digital categories.
Judged by a panel of professionals from the local creative industry, this year’s competition brief, in partnership with Food Bank Singapore, focused on raising awareness of food wastage and food insecurity in our local communities. Participating teams had up to 48 hours to create a 60-second film or a Digital campaign.
Dasheng Toh, Head of Commercial Planning and Solutions, Mediacorp, said: “Mediacorp is honoured to provide this opportunity for our home-grown young talents to realise their aspirations and compete against the best in the world at the Cannes Young Lions Competition. The overwhelming participation this year and the quality of the entries received show that the marketing and creative industry in Singapore is teeming with young talents.”
The top team from each of the two categories, get a fully-sponsored trip to represent Singapore at the Cannes Lions Festival of Creativity, the equivalent of the ‘Oscars’ in the advertising world, competing against top young talents from over 50 countries.
These Young Lions will also gain exclusive access to the Young Lions Zone at the Festival, which includes master classes and interactive kiosks showcasing winning works worldwide from top creative agencies.
The Digital runner-up team will be sponsored to represent Singapore at the Young Spikes Digital Competition held during the Spikes Asia Festival in Singapore this September.
Competing teams will be expected to show how the power of social media can answer the client's brief and provide a creative solution aligned to the technological evolution of social media.
The teams that have emerged victorious at the 2018 Singapore Young Lions Competition are: Film Category Winner: Anwar Bin Johari (The Alchemy Partnership) & Joscelyn Heng Wei Qian (MullenLowe) Runner-up: Huang Yizhen & Syahid Nordin (both from Leo Burnett) Digital Category Winner: Freddy & Tong Wei Yue (both from Grey Group) Runner-up: Grace Yunita Gumala (Saatchi & Saatchi) & Isabel Goh Wen Xin (Freelancer).