Indian network 93.5 Red FM is addressing Kolkata's water crisis issue by spreading awareness about water conservation through their 'Nalbandi' initiative.

In many parts of Kolkata free flowing water from Kolkata Municipal Corporation (KMC) pipes which don't have taps, often gets wasted.

To fix this issue Red FM is placing taps on such water sources and running a campaign to sensitise people about this through active discussion on ways and means to curb wastage of water.

The listeners are encouraged to inform the station about any such free flowing taps in their area which need to be regulated.

Spearheaded by its breakfast show RJ Praveen, the initiative will also advise listeners on how to avoid unnecessary water usage to importance of self-regulated consumption.

Commenting on the initiative, Nisha Narayanan, COO, RED FM, says: “As we all know the entire world population is surviving on just 1% of water which is the only readily accessible source.  And yet, we don't care enough about this vital resource without which life is unimaginable. Through our 'Nalbandi' initiative, we want to drive the point home that saving water is the only means of sustaining life. Increasingly, water crisis is an overarching problem not only in India but also globally. In Kolkata, we see a noticeable disparity when it comes to conserving water. Everyday a humongous amount of water gets wasted from the free-flowing public 'nals' present across the city. While saving this copious amount will create a huge difference in people's lives who won't have to wait for hours to get some water. We want to ensure that through our initiative water conservation becomes a daily routine in everyday life.”