Asian Consumer Events Forum (ACEF) Awards held its seventh edition last weekend in Mumbai, where Indian stations were among the big winners.
Founded in 2012-13, the ACEF program is organized by a team of professionals from India, Sri Lanka and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Sri Lanka.
ACEF Awards honour the best creative work as well as innovative customer engagement programs and BTL execution by brands.
RED FM network was the top winner with 7 Gold, 6 Silver and 3 Bronze medals.
Radio City was second with 6 Gold, 3 Silver, 2 Bronze and Most Admired Network of the Year awards; and Radio Mirchi bagged 1 Gold, 3 Silver and 5 Bronze awards.
Here is the complete list of winners:
|
Radio City 91.1 FM |
Best Use of Celebrity Endorsement |
Diwali ek rupay wali |
Gold |
|---|---|---|---|
|
Radio City 91.1 FM |
Best Use of Celebrity Endorsement |
Radio City Super Singer Junior |
Silver |
|
Radio Mirchi |
Best Use of Celebrity Endorsement |
A PRO DESERVES A PRO |
Bronze |
|
93.5 RED FM |
Best Use of Customer Feedback |
RED FM Ka Thappa |
Gold |
|
Radio City 91.1 FM |
Best Use of Customer Feedback |
Radio City Cine Awards |
Silver |
|
Radio Mirchi |
Best Use of Customer Feedback |
SADDA GHAR WAPAS KAR |
Bronze |
|
Radio Mirchi |
CREATIVITY |
DON’T LISTEN KAR DAAL |
Gold |
|
RED FM (South Asia FM Limited) |
CREATIVITY |
Puri Traveler |
Silver |
|
Radio Mirchi |
CREATIVITY |
Knorr – Confused Bhookh |
Bronze |
|
Radio City 91.1 FM |
CREATIVITY (Best use of Sound) |
#MeraBachpan |
Gold |
|
Radio City 91.1 FM |
EFFECTIVE USE OF MARKET RESEARCH (For CSR) |
Adhikaar Se |
Gold |
|
93.5 RED FM |
EFFECTIVENESS |
Mumbai Khadde Mein |
Gold |
|
Radio Mirchi |
EFFECTIVENESS |
Thaamb Mumbai Thaamb Campaign |
Silver |
|
Radio Mirchi |
EFFECTIVENESS |
FUNDRAISING FOR DEVENDRA KAPRI |
Bronze |
|
AUDACITY |
Innovation |
5 Minute Ko 5 Minute Banate Hain |
Gold |
|
Radio Mirchi |
Innovation |
98.TREE |
Silver |
|
PHD INDIA / FERRERO INDIA |
Innovation |
|
Bronze |
|
PHD INDIA / FERRERO INDIA |
PROMOTIONS |
|
Gold |
|
Radio City 91.1 FM |
PROMOTIONS (On Air Only) |
A R Rahman to Dhaak Dhunuchi |
Silver |
|
93.5 RED FM Kolkatta |
PROMOTIONS |
The Headphone Show |
Jt Bronze |
|
Radio Mirchi |
PROMOTIONS |
MOTHERS ARE LIARS |
Bronze |
|
Radio City – Delhi |
SUCCESSFUL USE OF CSR ACTIVITY |
Power of Radio |
Gold |
|
Radio Mirchi |
SUCCESSFUL USE OF CSR ACTIVITY |
FLAT 983 |
Silver |
|
Radio City 91.1 FM |
SUCCESSFUL USE OF CSR ACTIVITY |
Radio City pe Nikita ki Kahani |
Bronze |
|
93.5 RED FM |
Best CSR Initiative of the Year |
|
|
|
Radio City 91.1 FM |
Most Admired Radio Station for Customer Engagement |