Two of three SPH Radio stations register listenership increase

 

Two out of three SPH Radio stations have shown listenership growth in the latest Nielsen radio diary survey results in Singapore. 

The survey measured listenership in September and October and follows an earlier survey covering the period from March to May.

UFM100.3, a Mandarin station targeted at working professionals between 25 and 49 years of age, showed a growth of 17 percent, to 399,000 cumulative listeners.

Kiss92, targeted at women and families, saw its number of listeners rise by six percent from 534,000 to 567,000. 

English station ONE FM 91.3’s listenership dipped slightly from 274,000 listeners to 267,000 listeners.

Sim Hong Huat, General Manager of SPH Radio, said: “First and foremost, big thanks to our loyal listeners and partners for their avid support. The team will continue to work hard to grow the stations for our fans and partners. SPH Radio is Singapore fastest growing radio network and we’re determined to continue the momentum.”

Carine Ang, Programming Director and Presenter for UFM100.3, said: “We are very happy and were overwhelmed by the strong support of our fans. The team has devoted a lot of effort to our music and promotions and is encouraged to see many new fans tuning in to us.”

Glenn Ong, Senior Presenter for ONE FM 91.3, said: “It has been an absolute eye-opener to work with such a dedicated team – a team with so much passion for the music and their fans. I am still amazed by the number of fans who come up to us, telling us how this is the station they have been waiting for.”

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