Far East Broadcasting Company (FEBC), Philippines, will mark World Radio Day (WRD) with a short series of 60-second radio spots highlighting the important role radio continues to play in this age of digital media and social networking.

The theme for this year’s WRD, to be held on February 13, is ‘Radio and Sports’.

FEBC is an international radio network that airs Christian programs in 149 languages, and will mark seven decades of broadcasting this year.

According to the station, radio’s role continues to be defined by its strong personal character, which is why generation after generation develops evolving relationships with this tried and tested medium.

Millennials thrive in a communication environment created by both content producers and content consumers. The result is a community in constant conversation and interaction. 

The radio spots aired on WRD will highlight the powerful potential for this process to influence society and produce collective action that addresses major social issues.