Taiwanese singer Yoga Lin, who was recently in Singapore for his solo concert, launched UFM100.3’s annual music chart campaign, U1000 Music Countdown with a video addressing his fans and rallying for nominations.
UFM is a Mandarin station run by SPH Radio and this is the fifth edition of its countdown.
The 10-week long campaign commenced on Monday with a 3-week nomination period till March 8, during which listeners can nominate their favourite Mandarin songs of all time.
The voting phase will take place from March 13 to 28, when nominated songs will be consolidated and listed on an online poll for listeners to vote.
From March 31 to April 14, during the countdown phase, the final top 1,000 most voted songs will then be played on-air according to their ranks.
Listeners who participate in the nomination, voting and countdown phases of U1000 Music Countdown will stand to win up to $10,000 in cash, as well as other attractive prizes.
Last year, the station garnered over 8,000 listeners participating in the various phases of the campaign. A crowd of over 2,500 supporters went down to witness the final chart results on the last day of the countdown via a live broadcast session by UFM100.3 DJs.
In 2013, the winning song was “Hong Dou” 王菲《红豆》by Faye Wong.
Tiger Huang’s “Mei Na Me Jian Dan” 黄小琥《没那么简单 won in 2014, “Home” 陈洁仪《家 by Kit Chan won in 2015 while last year’s winner was Hebe Tien for “A Little Happiness” 田馥甄《小幸运》.
During the video interview, UFM100.3 DJs Xinying and Weilong invited a human-size standee of Hebe Tien to bring Yoga Lin some good luck for this year’s campaign.
For a moment when the standee was brought out, Yoga mistook Hebe as his fiancée, Kiki Ding.
When asked if he was confident in surpassing his label-mate Hebe’s past results, he sid that he is hopeful his fans can make it happen. However, he encouraged them to use only 70 percent of their efforts to nominate and vote for him. He hopes his song “Bo Le”《伯乐》will be the runner up in the chart, so that Hebe’s song can remain the champion.
Carine Ang, Program Director of UFM100.3, SPH Radio, said: “U1000 has always been a very special and important campaign to our team. It has not only helped strengthen the brand and music positioning of our station, but also helped us identify and understand the trends and preferences of the public year after year. This year, we have decided to give more songs a chance to go through the voting stage. We will be shortlisting 2000 songs (instead of 1500) in the voting stage.”