Radio Tomorrow with James Cridland

The truth about online live, linear radio

Radio Tomorrow with James Cridland

I had a fearsome argument the other week on Facebook. It was about radio, which before we go any further, we ought to define - in this context - as “live, linear radio”. Like what you get from FM or AM, only online.

The gist of the argument was a claim by Mr X, as I’ll call him, that radio listening has now almost entirely moved online. Mr X claimed that online apps have “taken over”. It’s a...

10 July 2016

Apple apparently removes the headphone jack. Should radio panic?


Radio Tomorrow with James Cridland

A photograph has been published by tech news websites, apparently showing an updated Apple iPhone without a 3.5mm headphone jack. Does this mean FM radio has lost the battle to get inside the Apple phone?

Most mobile phones have a...

03 July 2016

Radio Free Europe - how European radio works


Radio Tomorrow with James Cridland

With Brexit now decided, where does that leave Radio?

From a radio point of view there almost isn’t such a thing as “Europe”. From a content point of view, there’s little that binds the EU together. Indeed, the European radio landscape is one of contrasts.

Across Europe, radio reaches 84% of people each week. Public radio is strong, too: on average 47% of...

26 June 2016

Can you work out Radio listening figures from Twitter?

Radio Tomorrow with James Cridland


There’s no doubt that radio audience figures are pretty difficult to work out. 

In some parts of the world, radio audience figures are estimated by giving a percentage of people a little portable listening spy device, which listens to everything and attempts to spot a secret hidden code in the audio. These things are called PPMs, Portable People Meters, and are in use in markets in the US and Canada as well as in...

19 June 2016

Lazy Buggles Headlines

Radio Tomorrow with James Cridland.

“I heard you on the wireless back in ‘52; lying awake intent on tuning in on you”
I have a newsletter every week, which is full of links to interesting radio articles. (You could subscribe if you want - next week will contain a...

21 May 2015

We Have to Make Tech Things Simpler

The future of radio is a multi-platform one. Audiences expect us in more places and on more devices than ever before.

Yet, radio comes with no visuals, no instructions, no way to go back. So if we're going to ask our audience to do something, let's make it really, really simple. Here are a...

02 March 2015

Three lessons from the UK's radio figures

Now, I know what you're thinking. You're thinking "The UK? What has that got to do with my market? 

These British, don't they know they don't run an Empire any more?"

Listen, I get it. But genuinely, I think that the new set of radio figures for the UK are worthwhile having a quick look at,...

22 February 2015

FM radio on mobile phones: a time to work together

I’ve been to Mumbai in India a few times now, seeing Radio Mirchi, one of the most successful radio operators there. India’s had an explosion of new FM radio stations, and is about to have plenty more added to the market.
Let me tell you something about Indian radio that might hurt your head. According...

08 February 2015

Radio is where we discover new music. So what?

It’s true. Radio is where people discover new music. All the research points to it, from Edison Research’s annual figures to excited YouTube comments: for the majority of us, we discover new music on the radio. After all, you can’t search Spotify for an artist that you don’t know.

What’s interesting is how few radio stations own “music discovery” for themselves. Is...

22 January 2015

James Cridland looks to the future: Introduction


James Cridland joins radioinfo and AsiaRadioToday to present a new regular feature called Radio Tomorrow (TM).  


Hello. You don’t know me, and I probably don’t know you - but it’s great to meet.

I’m a Brit. I know, like you need more of those in Australian...

19 January 2015

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