92.7 BIG FM is all set to celebrate India’s biggest harvest festivals across several regions with a host of initiatives.

The North Indian estival of Lohri will be celebrated by with baby girls celebrating their first harvest through songs composed by leading musicians, lyricists and singers.

Another Hindu festival Makar Sankranti – where people compete to fly and cut each other’s kites mid-air – will be marked by a musical contest along the same theme.

BIG FM will play a song and cut it in the middle, allowing listeners to call in and win prizes.

The contest will run until January 19 and it will also feature kite flying events.

In southern India, 92.7 BIG FM Bangalore will celebrate with a unique concept of song harvesting, uprooting the stories behind the region’s most popular music.

In Chennai, the festival of Pongal will be celebrated by giving away movie tickets on air. Listeners can win more prizes on visiting the movie theatre in their best traditional wear.

Commenting on the harvest festival celebrations, Mr. Ashwin Padmanabhan, Business Head, 92.7 BIG FM said: “It is our endeavour to honour and respect each festival while delivering great value and engagement opportunities to our advertisers.”