Astro Radio

Astro Radio gets Wedel Software's revenue and traffic management system

Wednesday 13 March, 2019

 

Malaysia’s Astro Radio has entered into a licensing agreement with Wedel Software for its MediaSales Suite to centralize and manage revenue and traffic operations across all of Astro Radio's 11 brands. 

Raaga’s campaign to spotlight unsung heroes

Thursday 04 October, 2018

Astro Radio Malaysia’s Tamil station Raaga has joined hands with mobile connectivity and internet services provider Digi to launch a one-year campaign to celebrate acts of kindness by unsung heroes which often go unnoticed.

 

Saathanai Hero-kkal celebrates and pays tribute to selfless deeds of everyday Malaysian heroes who have made notable differences in the lives of others.

Astro Radio switches to Lawo virtual mixers

Sunday 08 July, 2018

Installing a third generation of consoles in its radio studios, Kuala Lumpur’s Astro Radio has standardized on virtual studio technology from German broadcast innovator, Lawo.

“We had to re-think how a studio broadcast console should be in a rapidly evolving commercial FM radio industry,” says Astro Radio Chief Technology Officer Bala Murali Subramaney.

Astro Radio leads with 15.8 million weekly listeners in latest RAM

Friday 08 June, 2018

 

Astro Radio, Malaysia, grew its share of listeners to 15.8 million weekly listeners or 78.2% of individuals over the age of 10 in Peninsular Malaysia according to the latest GfK Radio Audience Measurement (RAM) survey.

Astro Radio refreshes 11 brands

Wednesday 03 January, 2018

 

Astro Radio, Malaysia, has refreshed all of its 11 brands to ERA, MY, HITZ, MIX, LITE, SINAR, RAAGA, GEGAR, MELODY, ZAYAN and GOXUAN, having dropped the suffix ‘FM’.

THR Raaga ushers in Diwali with music video

Saturday 14 October, 2017

 

Malaysia's Tamil radio station THR Raaga will celebrate the festival of Diwali with a music video featuring its announcers.

Astro Radio launches two new brands for its 15.4 million weekly listeners

Sunday 01 October, 2017

 

GfK’s Wave 2 Radio Audience Measurement (RAM) 2017 survey reported that radio listenership amongst individuals aged 10 and above in Peninsular Malaysia reached 19.7 million weekly listeners.

Hitz FM says sorry for ‘transphobic’ video

Saturday 23 September, 2017

 

Malaysia’s Hitz FM has issued a short apology for a video sketch which was slammed on social media for promoting negative perception against the transgender community in the country.

Interview: Craig Boddy, Network Content Manager, MIX fm, hitz FM and Lite FM

Wednesday 09 August, 2017

 

Craig Boddy joined Malaysia's Astro Radio in March 2014 as Integration and Content Consulatant for three of its stations - MIX FM. He studies at the New Zealand School of Broadcasting and has previously been employed with MediaWorks NZ, AMP Radio Networks, Kulama Lumpur and Invicta FM, UK. 

Astro Radio’s weekly listenership grows to 15.6 million

Thursday 08 June, 2017

 

The latest GfK Radio Audience Measurement (RAM) survey reveals that Astro Radio remains the most popular radio network in Malaysia, with 15.6 million listeners every week accumulatively through its nine brands.

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