audience research

Big data is not enough, use it with traditional research methods #RadioAsia

Wednesday 11 July, 2018
In a session on audience research, moderated by Paul Amos, five experts discussed the latest trends in audience research at the Radio Asia conference.

Alexander Yemelyanov from Kantar TNS Central Asia gave an overview explaining that three techniques are used to measure radio audiences in Kazakhstan: listening diaries, day-after-recall, and increasingly, passive measurement by portable meters – which use a watermark embedded in the audio, and picked up by the meters wherever the listener may be.

Young people want brilliant content all the time #RDE16

Wednesday 23 March, 2016

In a Radio Days session on research, Patrick Collins, the head researcher for the BBC youth networks Radio 1 and 1Extra outlined some of the key characteristics young people aged 12-24 want from their media.
“Young people want brilliant content all the time…
“And they want control,” he said

Get inside your listener's mind: #RDE15

Sunday 29 March, 2015
At Radio Days Europe, we caught up with Mikkel Ottesen, who explained his company's analysis tool RadioAnalyzer.

The company started out with a simple vision, to enable stations to make better radio by using big data to analyze how listeners react to what they hear.

Beginning at the Danish National Broadcaster, DR, then spreading across Europe, the system reviews thousands of data sets each day and presents the information in useful form so that it can be used by programming and sales managers.

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