Bangalore property prices get Fever 104 listeners guessing

17 October 2013 · News

Fever 104 recently tied up with one of one India’s largest property portals around the subject of property prices.

The Bangalore station played the game ‘Guess The Property Price’ a new take on a classic radio contest.

Two listeners were invited on air to guess the value of one of the homes for sale on IndiaProperty.com.

The contestants were given a number of details about the property including the name of the developer, name of the property, its location, size and amenities.

The closest answer won a cash prize of Rs 1,000.

The contest aired as commercials for property and new build condominiums continue to dominate commercial radio in India.

Fever 104 is owned by Hindustan Times and operates in Bangalore, Delhi, Mumbai and Kolkata in a tie-up with Virgin Radio International.

Thanks to Himanshu Agarwal for the info.  Check out his website:  himanshuagarwal.com for more information.

Tags: | | |

Recent Stories

H1 2013 radio ad spend holding up against internet – Nielsen

17 October 2013 Asia Pacific advertising spend on radio fell 1.1 percent in the first half of the year, according to Nielsen's quarterly Global AdView Pulse report. That's against an...

Debt ‘Doctor Wang’ to help Malaysia radio listeners

17 October 2013 Malaysian radio stations Suria FM and 988 have created Doctor Wang - a debt doctor - to give financial advice to listeners as money worries...