India’s 92.7 Big FM will attempt to create a new Limca Book Record for the largest kids painting competition across the country to save water on World Environment Day. 

As a part of the drive last year, the network entered the Limca Book of Records with more than 12500 entries.

This year, it will attempt break its previous record by targeting participation by over 15000 kids.  

The network will conduct a national drive on June 5 across its 45 stations to create awareness among children below 15 years of age through a painting competition.

The competition will require children to express the importance and implications of water conservation through art.

Speaking on the initiative, a spokesperson said: “Being a mass oriented platform that is at the forefront of underscoring social issues, we aim to motivate people to contribute towards planet earth. As part of the campaign, it is only fitting that our painting competition is being driven by children – the bright future generation.”