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China National Radio’s music channel is now powered by the latest RCS scheduling and playback systems, GSelector and Zetta.
CNR is China’s largest radio station group, with radio coverage encompassing the entire nation of 1.3 billion people.
The CNR group includes over 16 radio channels, with formats that include News, Traffic, Financial News and Music.
The CNR Music Radio Channel was the first radio station in China to use an RCS system back in November 2002, almost 16 years ago. The Music Radio Channel alone broadcasts a claimed listenership of over 700 million people.
RCS has expanded its relationship with CNR, adding their Metro Radio Channel, a radio service only broadcast in the Beijing market.
Being the most prestigious radio station group in China and located in the capital city of Beijing, CNR is highly conservative and cautious with any new technology. After years of relationship-building and showcasing the latest software – particularly its features and stability – RCS won CNR’s approval in installing an entire system upgrade at the end of 2017.
After months of logistics, data conversion, lengthy and multiple training sessions to make sure everyone was comfortable, RCS’ tireless and energetic Beijing team got CNR Music Radio Channel on air running the latest GSelector and Zetta software at midnight of April 10, 2018.
As with any system upgrade there is a bit of apprehension at the beginning of a conversion, but the experienced team made sure the move was as smooth as possible.
Channel Director Mr. Mao commented after the upgrade how easy the new system was compared to the old one.
RCS is honored to have such a strong relationship with CNR throughout China and looks forward to another 16 years of working with the group as radio continues to evolve in that country.
RCS will be at BroadcastAsia Singapore this month. For details, click the banner ad.