GfK

Malaysia’s weekly radio listenership rises to 20.2 million

Thursday 12 July, 2018

The Radio Audience Measurement 2018 conducted by GfK, in partnership with Commercial Radio Malaysia (CRM), revealed two primetime windows when listenership peaked—breakfast and drive time shows.

The latest survey which was conducted over six weeks from March 25 to May 5 polled 6,000 unique individuals aged 10 years and above. GfK utilised 4,500 paper diaries and 1,500 e-diaries to collect valuable insights on the strength and scope of radio listening across the country.

Big data for big challenges: GfK at #BroadcastAsia

Sunday 08 July, 2018
GfK’s Senior Global Product Manager Alex Tarvenkorn says his company is “using big data to handle big challenges in the broadcast industry.”
 
“The challenge is that there is no longer just one device being used for radio consumption, so we need to track and bring together all the data from many platforms,” he said during his presentation at Broadcast Asia in Singapore last week.
 

Astro Radio launches two new brands for its 15.4 million weekly listeners

Sunday 01 October, 2017

 

GfK’s Wave 2 Radio Audience Measurement (RAM) 2017 survey reported that radio listenership amongst individuals aged 10 and above in Peninsular Malaysia reached 19.7 million weekly listeners.

Radio still a strong medium in Malaysia, says survey

Monday 31 July, 2017

 

97.2% or 20 million Malaysian listeners spend an average of 14 hours a week tuning in to radio, according to a survey conducted by Commercial Radio Malaysia and market research institute, GfK.

Changing the ratings

Thursday 17 November, 2016

 

With changes to the way ratings are being measured happening all across Asia, this week we speak to Australian audience research specialist David Rogerson to learn from his experience.

CRM Conference: Radio at the forefront of digital revolution

Tuesday 01 November, 2016

 

Commercial Radio Malaysia (CRM) recently held its annual conference titled “What? Radio Is Already Digital?” to highlight GfK’s recent findings about the trends in Malaysian radio and discuss its future.

Astro Radio is Malaysia’s top choice

Sunday 16 October, 2016

 

According to the latest GfK Radio Audience Measurement (RAM) survey, 76% or 15.1 million of the Malaysian listening population tune into Astro Radio stations weekly.

iM4Ufm surfs high with new audience

Wednesday 09 December, 2015

Malaysia’s youth station iM4Ufm has registered an increase of 38 percent in its listeners according to the latest GfK Radio Audience Measurement survey.

Commercial radio stations in Australia to further monetise digital radio

Thursday 13 August, 2015

Commercial radio stations in Australia’s metropolitan capitals have signalled their intention to start focusing on sales for DAB+ only stations, with the announcement of DAB+ digital only station listener numbers released today by GfK in a DAB+ Digital Radio Report.

Australia: 3 million tune to digital radio

Monday 24 November, 2014

According to the latest GfK survey released by Commercial Radio Australia (CRA), three million people are now listening each week to DAB+ digital radio in the five metropolitan capitals.

The figures show that listenership and sales of digital radios continue to outperform expectations.

23 percent people in the five state capitals have a digital radio and sales of DAB+ devices have reached more than 1.7 million.

More than 125,000 vehicles with DAB+ have been sold as 20 car makers in Australia are now including digital radio, up from 16 in August.

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