Love Guru’s missed calls solve love life turmoil

Radio City’s award-winning flagship show Love Guru has added another feather to its cap by achieving a record feat of 5 lac missed calls in a month long campaign.

Love Guru has become the one-stop destination “to solve turmoil of one’s love life.”

Radio City’s ‘Missed Call’ activity commenced a month back, where the listeners were asked to give a missed call to the ‘Love Guru’. He would then return their calls, listen to their problems and try to solve them.

In an overwhelming response,  the Love Guru received an average of 15000 missed calls per day. There were over 5 lac calls from over 50,000 unique number buzzing the lines of Radio City 91.1 FM in Chennai during the promotion.

Talking about the activity, Mr. Kartik Kalla, National Programming Head, Radio City

91.1 FM says: “Radio City ‘Love Guru’ is one of the most loved & the most recalled show in

the industry today. For over a decade now the show has retained its uniqueness whilst being non-preachy yet providing very humane, mature counselling, with great empathy and articulation. The outstanding response that the ‘Missed Call’ activity speaks volumes for this.”

For more than a decade now, the mysterious ‘Love Guru’ on Radio City 91.1 FM has

mended broken hearts, provided counsel, companionship and comfort accompanied with

the choicest melodies. He has given hope & advice to the listeners on everything ranging from marriage to parents and even career advice.

Love Guru’s presenting style and his inimitable voice blends the best of old-school radio

and modern relationship advice. One of the most recalled radio shows in the country,

Radio City ‘Love Guru’ is a one-stop destination for love problems.

Love Guru is heard every Monday – Saturday 9.00pm – 1.00am on Radio City 91.1 FM.

Tags: |