Rainer Eichhorn, the international distributor for scheduling software MusicMaster is to join a panel of experts at a radio conference in Manila next week.

The one-day seminar on Monday, repeated to a different audience on Tuesday, is called ‘Creating a Successful Radio Business’.

The conference will cover international best practice in radio programming, how to developing winning strategies and how to increase advertising revenues.

The morning session will look at ways stations can achieve improvements in market position while in the afternoon, the focus will be on useful tools to implement successful strategies.

The conference takes place at the Marco Polo Hotel, Pasig City, Manila and dozens of Filipina radio executives are expected to take part.

Other speakers are Cesco Van Gool from Stirlitz Media Logger & Inspector software and Paul Amos, Managing Director of Amos Rsearch.

Eichhorn, who is General Manager/Owner of On Air Digital, has more than 30 years radio experience starting at Germany’s RTL Radio.

He later became a music and programming consultant whose clients included MTV, NRJ, RTL, FOXTEL and Sirius XM Radio.

He has handled the international distribution for MusicMaster scheduler for several years.