Australian music mobile engagement company Tuned Global has launched Nada Kita – Indonesia’s first completely free music app.
The company launched the app in partnership with six of the biggest independent music labels in the country – Aquarius Musikindo, Musica Studio’s, MyMusic, Nagaswara, Trinity and VMC.
Nada Kita gives users unlimited free access to the sounds of their favourite local music artists without consuming a lot of mobile data.
“Tuned Global and the Labels have listened to the concerns of Indonesian people regarding music streaming, to design a music app that is fast and attractive for users,” said Con Raso, Managing Director, Tuned Global.
The app id is simple to use and offers a variety of stations pre-curated by local music editors.
The user doesn’t have to create a playlist, they just pick a station and play.
“Musik, Ga Pake Ribet” (Hassle free music) is the tagline of Nada Kita.
“All we want is that Nada Kita becomes the soundtrack of your life and supports local music”, explains Andreas Wullur, Managing Director of the VMC.
Nada Kita is also offering the opportunity to the artists to directly engage with their fans.
Users receive exclusive and instant video messages from their favourite artists in between tracks.
The app will soon provide dates of upcoming concerts near you, broadcast live performances of local artists, and will release a number of tracks exclusively each month.
“Nada Kita provides a tremendous advantage for the Music Labels and the local music artists. It has allowed us to stream our Indonesian music catalogue more broadly, whilst helping the musicians to directly connect with their fans in a way that is more personal,” explains Gumilang Ramadan, Director of Musica Studios
The CEO of Nagaswara, Rahayu Kertawiguna expressed a similar point of view: “Nada Kita is innovative for the Indonesian market. It facilitates access to music lovers’ favourite songs, easily and legally, and for free of course. “
But free doesn’t mean that the music app won’t generate revenue.
It will help fight piracy of artists’ content by giving musicians and labels a share of royalties via advertising and sponsorship.
For its launch, Nada Kita is partnering with SPC Mobile, an Indonesian mobile phone manufacturer.
It can also be downloaded on Google Play and the Apple App Store, if you are in Indonesia.