NextRadio, the US smartphone app that provides free, portable FM radio listening, introduced a blog series aimed at advertisers and broadcasters. The first blog is focused on data from a study the company conducted with Edison Research… According to the NextRadio-Edison Research survey, 90% of audio-listening respondents said they listen to traditional FM radio in the car, and 91% of FM radio listener respondents said they stayed in the car longer to continue listening to a show or program. While the future of radio portability is rooted in the smartphone, consumers have concerns about the strain streaming places on batteries and data plans.
