Nielsen has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and Pacific, including television audience measurement (TAM), radio audience measurement (RAM), Consumer & Media View and advertising measurement (AIS).
Johnson is a media industry veteran. Prior to joining Nielsen in 2006 he spent a number of years working for one of Australia’s national broadcast media owners. During his time with Nielsen he has worked with a broad cross-section of clients around the world including television and radio broadcasters, media agencies, brands and industry bodies.
Most recently Johnson has been leading Nielsen’s Watch business in South Africa. He will relocate to Sydney, Australia with his family.
In his new role Craig Johnson will focus on driving Nielsen’s leadership in the areas of TAM, RAM, Consumer & Media View and AIS. With a number of major media industry tenders currently under consideration in key markets such as Singapore, Craig’s extensive TAM experience and expertise will be invaluable in ensuring Nielsen’s ongoing success.
Commenting on his appointment, Johnson said: “I am truly excited to be taking on this new opportunity with Nielsen. Rapidly evolving media habits are bringing about significant shifts in how we measure media consumption, and I look forward to leveraging Nielsen’s world-class audience measurement solutions to help our clients in this part of the world to understand and harness these shifts.”
Nielsen N.V. is no longer just a ratings company, it is “a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.”
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.