Norway, 1 year on and lessons learnt post DAB+ #NABShow

A year after Norway switched over th DAB+, the NAB Conference looks at the results.

While Norway suffered an initial 15% loss in radio listenership, it has almost fully recovered to pre DAB+ levels, but what demographics were more affected and who adapted the best? The answer may surprise you

If they had their time again, would they do it the same way?

AsiaRadioToday's Wayne Stamm spoke to Ole Jorgen Torvmark, CEO Norsk Radio AS about lessons learnt in the first year.

 

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