radio audience measurement

Malaysia has 20 million listeners tuning in to radio every week: GfK

Sunday 06 January, 2019

 

The Radio Audience Measurement conducted by GfK in the second half of 2018, in partnership with Commercial Radio Malaysia (CRM), revealed that radio listenership in Peninsular Malaysia remains high, with around 20 million listeners tuning in on an average week.

SE Asia: Radio still achieves 90%+ reach

Tuesday 11 November, 2014

Radio's weekly reach still tops 90 percent in three South-East Asian countries despite the most intense media competition ever, according to the latest data by Nielsen.

In the Philippines, radio regularly commands a 98 percent weekly reach, while in Malaysia the figure is 94 percent and 92 percent for Singapore, according to the Radio Audience Measurement Survey Wave #2 conducted in September 2014.

Research is carried out nationwide in Malaysia and Singapore but only across Metro Manila in the Philippines.

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