Radio One and Pepsi MTV launch new show

India’s Radio One 94.3 FM has teamed up with the recently launched music entertainment channel Pepsi MTV to air ‘The Pepsi MTV Indies Thursday Show’.

The three-hour show will air Thursdays at 10 pm and play the best indie music from the country.

It will be hosted by RJ Teejay Sidhu will and will broadcast simultaneously across Mumbai, Delhi, Bangalore, Kolkata, Pune, Ahmadabad and Chennai.

The show will feature new artists, Pepsi MTV Indies’ gigs, online initiatives and artist interviews.

Sumeli Chatterjee, Head – Marketing & Insights, MTV and Pepsi MTV Indies said: “The content will showcase some of the handpicked features from Indies stable like interviews with the artiste, pro-pick of the week, gig alerts and #BigIndiesPlaylist.”

Vineet Singh Hukmani, MD and CEO, RadioOne added: “Radio One has always believed in the staying power of Indian bands and the loyal tribe of fans who propel this. We are now propelling this genre to new heights which will do wonders for the Indie artists.”

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