Indian network Radio City's digital arm, radiocity.in has partnered with Google AdWords Premier Small & Medium Business Partner Program and AdsWizz, the leading technology provider of advertising solutions for the digital audio industry.
The partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams for Radio City.
Partnership with AdsWizz will enable efficient monetization of Radio City's web radio stations through programmatic buying of audio ad inventory.
AdsWizz will work with digital audio publishers and advertisers, helping them place their ads through programmatic buying. Radiocity.in runs an online ad inventory of over 10 million in India alone.
According to the company, Radiocity.in reaches over 30 million listeners each month through 52 online radio stations and 900 playlists, with almost 90% of users consuming audio content on mobile.
Abraham Thomas, CEO, Radio City said: “Online audio advertising has been consistently growing with the increasing popularity of online audio consumption. Radio City's strategic alliances with two powerhouses of the digital advertising space will help us accelerate our digital first approach. The partnerships will drive synergies with our customers and enable digital audio advertising transactions to flow seamlessly between buyers and sellers. Our partnership with technology-based services will also simplify and quicken the entire process of buying and selling ads, thereby benefiting all the stakeholders.”
Alexis van de Wyer, CEO of AdsWizz, said: “Programmatic ad buying allows buyers granular targeting based on consumer behavior such as music interests, purchase patterns and demographics. The programmatic space in India is significantly mature in terms of technology adoption. We are happy to partner with Radio City which has a commanding presence in the digital space and help them optimize their ad inventory. We hope that this partnership will go a long way in revolutionizing buying of ad space and create awareness around the benefits of programmatic advertising.”