Volvo Malaysia partners FM stations for safe driving this Ramadan

Thursday 16 May, 2019


Volvo Car Malaysia has partnered Lite FM and Sinar FM to launch the #StandforSafety road safety campaign in conjunction with Ramadan and Hari Raya.

Sinar FM hosts take karaoke band to listeners’ weddings

Monday 30 March, 2015

Malaysia’s Sinar FM organised a ‘Karaoke Kenduri’ across various wedding locations for its listeners in March.

Sinar FM is the number 2 Malay station in Malaysia with a total reach of 3.7 million listeners and its breakfast show Sinar Pagi is extremely popular with a total audience reach of 1.9 million every week.

As a part of the activity, listeners were asked to invite Sinar Pagi presenters Salih Yaccob, Krill Rashid and Raja Azura to join in their wedding celebrations with a Karaoke band.

Sinar FM reinvents to target modern Malay listeners

Friday 13 February, 2015

Malaysia’s Sinar FM has reinvented to meet the preferences of its target listeners.

The station claims to be the country’s No.2 Malay station with 3.7 million listeners and an exclusive audience of 1.1 million.

It was launched in 2004 as a retro station, playing local and international hits from the 80s and 90s.

With the rebranding, it aims to offer a more diverse selection of music, current news, branded content, lifestyle, cultural and spiritual topics that are relevant for the modern Malay listener.

Malay stations reach 55% of Malaysians

Wednesday 19 November, 2014

Malay language stations reach around 55 percent of Malaysia's population every week, according to figures released by Nielsen.

The research house revealed that around 10.2 million people tuned into Malay stations during the most recent diary survey period (September/October 2014).

For the first time, Nielsen revealed how radio listenership in the country showed three distinct peaks; mornings between 8 am and 11 am, evenings between 5pm and 7 pm and at night between 9 pm and 11 pm.

Astro Radio audience climbs to 13 million

Monday 03 November, 2014

According to the latest Nielsen Radio Audience Measurement (RAM), Astro Radio remains the leading radio station network in Malaysia with weekly listenership of 13 million.

With a 56.3 percent share of listenership, it is the only radio operator whose total listenership grew from the previous survey.

Its Bhasa Malaysia stations - ERA FM, THR ( Raaga and Gegar) and SINAR FM are the top three in the country with 5.2 million listeners, 3.8 million listeners and 3.7 million listeners respectively.

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