Southeast Asia

Regional and local brands outplay global companies in Southeast Asia: Nielsen

Wednesday 27 April, 2016

 

According to a new report released today by global measurement company, Nielsen, the competitive landscape is shifting in Southeast Asia where multinational companies (MNCs) have traditionally dominated many markets.

Southeast Asian consumers most confident despite rising recessionary sentiment: Nielsen

Wednesday 04 November, 2015

While consumer confidence across a number of Southeast Asia markets has taken dips in Q3 2015, the Philippines, Indonesia, Thailand and Vietnam remain among the world’s top 10 most optimistic, according to the latest Nielsen Global Survey of Consumer Confidence and Spending.

Asian consumers trust word-of-mouth recommendations the most: Nielsen

Wednesday 21 October, 2015

Consumers across Southeast Asia trust traditional media and value word-of-mouth recommendations from friends and relatives when it comes to making purchase decisions.

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