Steve Ahern

Big data is not enough, use it with traditional research methods #RadioAsia

Wednesday 11 July, 2018
In a session on audience research, moderated by Paul Amos, five experts discussed the latest trends in audience research at the Radio Asia conference.

Alexander Yemelyanov from Kantar TNS Central Asia gave an overview explaining that three techniques are used to measure radio audiences in Kazakhstan: listening diaries, day-after-recall, and increasingly, passive measurement by portable meters – which use a watermark embedded in the audio, and picked up by the meters wherever the listener may be.

Podcasts can be brand extensions for your on air talent

Friday 29 June, 2018

Broadcast Asia’s radio stream tackles music streaming, podcasting and video streaming.

An 'appalling' range of research: Wayne Clouten

Thursday 17 May, 2018

Following Steve Ahern's recent article on wrong interpretations of radio listening, Wayne Clouten (pictured) from research company BPR weighs into the discussion on survey methodology.

He writes:
 

Are there Asian Values asks Asia Media Summit?

Friday 11 May, 2018

 

In an Asia Media Summit session examining if there is a set of common Asian Values, host Steve Ahern told a story about a refugee who recently arrived in Australia and saw that a schoolboy had missed his bus, so he gave him a lift to school.

Asia Media Summit in Delhi focuses on Radio

Wednesday 09 May, 2018

At this week's Asia Media Summit in Delhi, a full day was spent on radio.

The pre-summit radio stream is organised by RadioDays Europe, and was hosted by RDE Organiser Anders Held.

The morning session focused on training workshops on social media and radio talkback.

 "Human connection is everything," said Martin Liss (right), discussing the way radio should connect with its audience.

"Radio is the oldest and strongest social medium, but the new social media platforms are competing with us...

Travelling to Vienna for #RDE18

Sunday 18 March, 2018

It's Vienna's turn to host RadioDays Europe, the Mecca for all radio followers to attend, the most prestigious annual event showcasing how the next big-bang theories and challenges of the air waves are evolving.

I'm here as one of radioinfo's team of reporters covering this big event.

Sport and radio play on: #WorldRadioDay 2018

Monday 12 February, 2018


Steve Ahern’s 2018 World Radio Day letter.
 

The antidote to fake news is better professional media

Saturday 25 March, 2017

 

Steve Ahern says better professional media is needed to combat fake news.

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