93.5 Red FM introduces on-air and digital short stories

Wednesday 01 August, 2018

 

Indian network 93.5 Red FM has initiated an original series of quick story-telling sessions titled Short-cuts which will wrap up within two minutes but not without a twisted ending.

Narrated by RJ Praveen, Short-cuts will be played across all the stations of network, along with a video narrative of each story being put up on social media pages of Red FM.

The listeners will be served with two fresh stories every week. 

Commenting on the programme, Nisha Narayanan, COO, Red FM, says: “Story-telling and audio narratives are back with a bang and listeners are looking forward to exciting story telling formats on radio. With most listeners running behind their busy schedules, this time we have tweaked the story-telling format to a swift one, accompanied by short films for every story on digital platform. The two minutes stories will have twisted and exciting endings.”

It is all about creating meaningful content which aims to revive the golden days of radio, when it was the ultimate medium of entertainment. Short-cuts is an inventive way of story-telling in digital age where both on-air and online mediums will be utilized for effective narrative. Harnessing the ingenuity of our creative resource we promise to deliver the most thrilling experience to our audience,” said RJ Praveen, who has conceptualised the entire initiative along with Ranjit Pathak, the National Creative Head at Red FM.

Country India
Location: 
India
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