96.3 HAO FM launches ‘Taste the Good Times’ notebook

Monday 13 May, 2019


Singapore’s Mandarin station 96.3 HAO FM will launch an exclusive notebook, ‘Taste the Good Times’, in conjunction with Singapore Book Fair 2019. 

Inspired by the classic '555' notebook, ‘Taste the Good Times’ has illustration inserts of HAO FM DJs, sharing their memories of delicious local hawker fare. Each DJ shares a short story of his or her memories of a particular local dish, topping it up with a food stall recommendation. 

The station engaged local illustrator Priscilla Wong, to add drawings that complement the DJs' write-ups. Her style is simple yet vivid and adds a personal touch to each story. The adorable illustrations are vibrant and eye-catching and they act as different chapters of the book along with the quirky drawings that bear semblance to the DJs. 

HAO FM DJs Jie Qi and Guo Xian, who are in charge of this project, shared: "We love the simplicity of the design, which matches the style of the iconic notebook". 

The notebook comes with a functional calendar starting from July 2019 to December 2020. It also includes the illustrations of the campaign's Top 15 hawker centres from the station's recent ‘The Search for Singapore's Best Hawker Centre’ campaign, which received a warm response from the public.

A book introduction session with the DJs will be held on June 2 and the notebook will officially be sold on May 31 at the Singapore Book Fair for $7.

Country Singapore
Post a Comment


Log InYou must be logged in to post comments.
AsiaRadioToday operated by Radioinfo Australia, ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  T: 0413 790 666 02 9888 5705  |  All content © 2015. All Rights Reserved.