ARN and Hala China launch ‘The Sound of the Dubai Dragon’ in UAE

Thursday 19 July, 2018

Arabian Radio Network (ARN) in partnership with Hala China launched a new Chinese radio station called ‘The Sound of the Dubai Dragon’ on Tuesday.

The 24-hour station will serve over 200,000 Chinese residents living in the UAE and its launch also coincides with the state visit of Chinese President Xi Jinping.

It will be available on all android and iOs devices by downloading the app ‘Dubai Dragon’.

ARN broadcasts in seven languages, reaching over 200 nationalities.

The announcement follows the official launch of Hala China – a joint initiative between Dubai-based conglomerate Meraas and government-controlled Dubai Holding, which aims to enhance economic and cultural exchanges between the two countries and to encourage mutual investment.

Chairman of the Board of Directors of Hala China, Sheikh Majid Al Mualla, said: "We are focusing on key drivers for Chinese residents and visitors to Dubai, including culture and heritage, leisure, entertainment and luxury retail, and the creation of a new radio station will have benefits across each of these sectors."

“Hala China aims to foster collaboration between local and international companies that can add value to our objective of increasing bilateral trade and tourism, while further strengthening the very positive relationship that exists between the UAE and China,”he said.

“Our strategic focus on the Chinese community follows the UAE government’s initiative to develop trade and tourism links with China,” said ARN general manager Mahmoud Al Rasheed.

“Radio is an integral part of the quality of life of residents, and this new station will help new Chinese residents feel at home in the UAE.”

“The station will be a bridge to Emirati culture, helping educate and inform this new dynamic community with the latest UAE national news and information, assisting them with access to government services and to be aware of the rich history of the United Arab Emirates,”
he added.

United Arab Emirates
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