AROI and AAAI sign agreement to promote radio advertising

21 March 2018 · News

 

Advertising Agencies Association of India (AAAI) and the Association of Radio Operators for India (AROI) signed a Memorandum of Association (MoU) last week.

Both associations were represented by their respective Presidents – Nakul Chopra for AAAI and Anurradha Prasad Shukla for AROI.

With the signing of this agreement, they will develop a mechanism to create a joint credit control mechanism for radio advertising.

The MoU envisages a close working relationship between AROI and AAAI through joint committees and standard procedures for the following purposes:

  • To make joint efforts for promoting advertising business on radio.
  • To develop and implement a credit control and collection mechanism with standard operating procedures to ensure best credit terms and timely collections.

Currently, there are 310 commercial FM radio stations in the country and the government is expected to auction another 700 over the next one year.

Tags: | |

Recent Stories

High value promotional ideas #RDE18

21 March 2018 Great promotions play on your emotions and grab your attention. They may also inspire you to dream of what you might do with a new house,...

First listener survey results after Norway’s digital switchover #RDE18

21 March 2018 Only three months after FM was switched off in Norway, a listener survey (Digital Radio Survey, Kantar Media) shows the new digital stations have up...