By Doug Erickson

I write a weekly column, and a couple of weeks ago got an e-mail from one reader asking if I knew of resources that could teach the structure of being funny.

There is a basic formula for being funny.

But, I honestly don’t think you can teach someone to be funny, even if they follow the formula. You’re either funny or you’re not.

And if you’re not funny, the worst thing you can try to do is be funny.

Always play to your strength.

But, after months of caustic political sniping, fear-mongering, and angry partisan fighting, the need for escape is acute.

So, if you can be as funny as this old lady, I want to hear your show. 

She’s funny! And she follows the right structure that all funny people use.

Note her effective use of pauses, the care she uses to set up her surprises — her punch lines — and how she pauses again to allow a listener reaction.

She doesn’t step on her own payoffs.

The whole premise adds to her funniness. We don’t expect an old lady to be funny, especially during a prayer, so when she is, that makes her lines even funnier.

Still, every payoff is relatable. We can see ourselves, or someone else we know well, in each line, and that also makes her funnier.

Yes, there is a formula for effective humor:

• Timing is important, and pauses can be really effective.
• Set-up is everything: Create an expectation.
• Spring a surprise ending, a twist we didn’t see coming. This is the funny part.
• Allow for reaction. They can’t listen when they’re laughing.
• Recognize the punch line. Know when to move on.

Laughter — even a genuine smile — is wonderful medicine today if you can produce it as well as she does.

So, if you have this gift, share it with the rest of us.

Doug Erickson is the President of Erickson Media Consultants (http://www.ericksonmedia.com/), a full-service programming and management consultancy specializing in adult mass-appeal formats, with special emphasis on non-musical content and information services, all “between the songs” content. Doug has more than 25 years of progressive leadership in management, programming and business development for national and global media, stations and networks.  

He can be reached at [email protected].