Radio jingle and imaging company ReelWorld has launched a new drive across Asia which has seen the company produce five new jingle packages in the last few months.
Two Indonesian stations have recently taken delivery of new jingles — 90.7 Love Radio, 101.1 Yes The Best, and 93.3 Easy Rock in the Phillpines are all launching new sounds — along with stations in Thailand and Indonesia.
Weelee Espinosa Jr, Vice President of Network Programming at the Manilla Broadcasting Company says: “When choosing a jingle package for my stations I always go for dramatic improvements rather than just an iteration. I am so glad I chose ReelWorld. The awesome guys know how radio must sound.”
Elsewhere in Asia radio stations like Hit FM in China, 987 FM Singapore, and Legends 96.6 Sri Lanka already use ReelWorld’s Production Vault service — a constantly updating online library of promos, sweepers, sound design, music beds and workparts to help on-air branding. The service comes in 10 formats including CHR, Hot AC, Urban and Rock.
ReelWorld’s Kenn Delbridge in Singapore and Ricky Brataatmadja in Jakarta are heading up the activities in Asia and are travelling around the continent to discuss audio branding needs.
Anthony Gay, ReelWorld Managing Director based at their MediaCityUK studios oversees the ReelWorld activities in Asia: “The sound of your brand should never be under estimated. We’ve been listening to programmers and producers in Asia to understand where our radio jingles and imaging can add value. Our objective is simply to make great radio and I welcome the opportunity of supporting more Asian radio stations in the coming months.”
ReelWorld was created in Seattle in 1994 and is probably most famous for providing radio jingles for stations like Z100 New York and KIIS LA.
Over the last few years they have been building a strong presence in Europe with a new studio base in Manchester where they have been making jingles for Heart UK, BBC Radio 1Xtra, Los 40 Spain, Radio 2 Belgium and NRK P1 Norway – some of the biggest radio brands on the continent.
Many of these jingle packages are available for syndication in Asia and can already be heard on some of the most forward thinking radio stations.
Contact Kenn or Ricky via reelworld.com and hear recent demos at soundcloud.com/reelworldasia
ReelWorld is an AsiaRadioToday advertiser
(click the link in the right margin to hear samples of ReelWorld’s productions)