Malaysia’s Astro Radio has entered into a licensing agreement with Wedel Software for its MediaSales Suite to centralize and manage revenue and traffic operations across all of Astro Radio's 11 brands. 

The MediaSales Suite will provide Astro Radio with a complete media management platform that includes Proposal generation, Traffic and Billing, and post-campaign Analytics as part of phase 1 implementation. Later implementation stages will include Customer Relationship Management and Creative/Production tracking. 

At the same time, Wedel Software will implement workflow management solutions for Astro Radio's vast integrated campaigns department, which sells Radio, Sponsorships and Promotions. This will allow their internal approval process to become automated, meaning integrated campaigns can be managed more easily.  Using Wedel Software's solution, Astro Radio will be able to streamline operations by making it possible to have a proposal that can be executed through several departments.

Wedel Software will replace Astro Radio's legacy traffic and billing system in the 2nd Quarter of 2019.

Raoul Wedel, Founder and CEO of Wedel Software said: “Astro Radio selected Wedel Software because of our ability to provide a fully integrated and comprehensive media management solution that will optimize their multi-platform business to help them drive revenue, provide excellent customer service, and enable them to stand out in a competitive media landscape.”

 CEO of Astro Radio, Jake Abdullah, added: “The MediaSales Suite is a unique platform that will enable us to improve our workflow and make the most of integrated campaigns. As one of the biggest and most advanced radio broadcasters in Asia, we needed a system that could deliver what we want both now – and in the future.”