Astro Radio leads with 15.8 million weekly listeners in latest RAM

Friday 08 June, 2018

 

Astro Radio, Malaysia, grew its share of listeners to 15.8 million weekly listeners or 78.2% of individuals over the age of 10 in Peninsular Malaysia according to the latest GfK Radio Audience Measurement (RAM) survey.

Popular brands such as ERA, HITZ, MY and RAAGA continue to be the No.1 radio brands in their respective language, while GEGAR retains its leading position in East Coast. With its strong foothold among the Malay community, ERA continues to grow its listenership to 6.8 million listeners making it the top radio brand in the country.

Commenting on the latest radio figures for Astro Radio, Datuk Jake Abdullah, Chief Executive Officer of Astro Radio says: “Astro Radio continues to engage and influence its 15.8 million fans. Our brands ranked number one across all languages, and we own the top Breakfast and Drive shows in the country on ERA, garnering 3.4 million fans for each segments.”

The company says that radio today is interactive and social; it has transcended from a pure audio experience to one that is multi-faceted.

“Our key focus is to curate and create captivating content that resonates with all segments of the population, delivering a complete brand experience across all touch points that matter to our fans. Social media has proven to be a great platform, and as testament to the advocacy and devotion we’ve built amongst our communities, on a weekly basis we currently reach 15.3 million fans on social media, and garnered 78 million views (month average from Jan - May 2018) of the videos created by our 11 brands. Our English brand, LITE was recently awarded the ‘Best Use of Social Media’ award, for its ‘Steve & Shaz’s Hoarders’ campaign at D’Awards organised by the Malaysian Digital Association,” Jake added.

Country Malaysia
Location: 
Malaysia
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