Astro Radio, Malaysia, has refreshed all of its 11 brands to ERA, MY, HITZ, MIX, LITE, SINAR, RAAGA, GEGAR, MELODY, ZAYAN and GOXUAN, having dropped the suffix ‘FM’.
According to the company, this is in line with its new brand promise to engage fans across multiple platforms with content that resonates with all segments of the population.
In a statement, Astro Radio said that radio today is interactive and social; it has transcended from merely ‘FM’ broadcasting to include video content, social conversations, news, traffic updates, podcast and talk shows, movie reviews, live concerts and community events. Likewise, Astro Radio has evolved over the years into a brand that connects with communities of fans across all music genres and multiple platforms that include radio, mobile, digital, social media, on-ground events and talent. Through it all, Astro Radio remains focused on engaging its fans better, strengthening its content with more videos and ensuring its fans continue to enjoy the best content and music experiences.
ZAYAN and GOXUAN for the new generation of tech-savvy, mobile and socially connected listeners. The two new brands are designed to be digital-led radio brands for digital natives to plug in through various interactive platforms.
ZAYAN, the first Malaysian radio brand for modern Muslims, aspires to serve this growing community by delivering music, content and dialogue that reverberates among them.
GOXUAN goes where the trendsetting Chinese Gen Z are making their mark. The tech-savvy and socially engaged generation can expect the latest hits, what’s trending and the hottest topics on the station.
Datuk Jake Abdullah, Chief Executive Officer, Astro Radio said: “We have gone beyond the airwaves, you can find us virtually everywhere. Over the years, social media has proven to be a great platform to engage with our fans. Delivering content in this digital age means; engaging with our fans through various interactive platforms that drive talkability and social engagement. Platforms like these enable us to build a community of fans centered on tastemakers, such as our own talent who are household names.
As testament to the advocacy and devotion we’ve built amongst our communities, on a weekly basis we currently reach 16.3 million fans on social media. We also launched our Watch Radio ethos, which further acknowledges radio’s transformation from a pure audio experience to one that is multi-faceted. Last year (2017) alone, we have garnered 619.8 million views of the videos created by our 11 brands.”