Australia: 3 million tune to digital radio

According to the latest GfK survey released by Commercial Radio Australia (CRA), three million people are now listening each week to DAB+ digital radio in the five metropolitan capitals.

The figures show that listenership and sales of digital radios continue to outperform expectations.

23 percent people in the five state capitals have a digital radio and sales of DAB+ devices have reached more than 1.7 million.

More than 125,000 vehicles with DAB+ have been sold as 20 car makers in Australia are now including digital radio, up from 16 in August.

The commercial radio industry is also about to launch a digital radio Christmas campaign that will play across 42 metropolitan commercial radio stations to drive awareness.

CRA along with ABC and SBS has suggested the Federal Government to establish a Digital Radio Industry Planning Committee to work on a timetable for phased rollout of services, possibly starting in 2017.

Commercial Radio Australia Chief Executive Officer, Joan Warner said:  “Reaching 3 million listeners on DAB+ is an outstanding result and listeners will continue to grow particularly when DAB+ is available throughout other regions in Australia.”

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