BBC World Service targets younger audience

The BBC World Service is to target younger listeners by offering an international version of the broadcaster’s popular domestic news show, according to The Guardian.

Newsbeat is an award-winning 15 minute news sequence that has been running on the UK national channel BBC Radio 1 since 1973.

The show will now be adapted in several Asian and African languages as part of a $13.4 million (8million) attempt to win a younger audience.

For next year, the World Service’s budget has been increased by $10.8 million (£6.5m) to $409 million (£245m) after several years of cuts.

From April the BBC will fund the service from the domestic TV licence fee.

The BBC’s director general Tony Hall told The Guardian he wants the BBC – which currently reaches 192 million at the moment – to attract 500 million people by 2022.

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