Indian network Big FM has announced the launch of the country’s first audio and video series on radio as well as digital.

The theme-based series called ‘Duck se Dude’ will consist of nine original webisodes which will air on weekdays on Big Originals throughout the upcoming cricket season.

The series is the story of an introvert boy (Manjeet) who doesn’t have any friends and lacks the courage to speak to the girl he loves.

He decides to seek help from the host of a late-night radio show, who offers the game of cricket as a solution for all his problems and transforms him from being a ‘duck’ to a ‘dude’.

On the soon to be launched web series, Manish Karnatak, Head, Thwink BIG says: “Cricket has become a part and parcel of our lives today and it is easy to strike a conversation and connect with a fellow cricketing enthusiast, even if she / he is a stranger. We used this insight for Duck Se Dude where although we are talking about real issues that typically a teenager may face, we've given it a 'slice of life' treatment where cricket is the backdrop.”