India’s Big FM has created ‘Hawa Tight Hai’ – a platform for children supported by RJ Khurafati Nitin in Delhi & RJ Vrajesh Hirjee in Mumbai to raise concerns on the various causes of pollution.

This campaign urges listeners to consciously reflect on the future climatic conditions through a child's perspective.

Through children, the station will drive conversations, challenge notions and make everyone aware of their roles in addressing this issue.

The 2-month campaign will focus on one major cause of pollution each week. Each city will take up local issues that are causing pollution across the city and showcase the adversities of climatic concerns through a child's perspective. Presenters will also discuss the issue with experts, NGOs, celebrities, school heads, authorities and listeners on a day-to-day basis.

A company spokesperson, said: “I am hopeful that through this initiative, we will be able to move into taking 'actions'. Children are the future of the country; let's make sure we leave them with a pollution-free nation.”

RJ Khurafati Nitin said: “It's sad to see such a situation around me. From a child to the elderly, everyone is suffering badly. We always keep complaining that authorities and government aren't doing enough to tackle the issue. But I firmly believe that as citizens of the country, it's our responsibility as well to take care of our environment. This time, instead of getting into the blame game, we are taking the baton in our hands for a greener and cleaner future.”

RJ Vrajesh Hirjee said: “The issue of pollution is something which hasn't been addressed properly for a long time making it critical, as the number of people getting affected is rising.”