India’s Big FM network has come up with the 'Mera Manifesto' (My Manifesto) campaign to engage with citizens during the country’s ongoing general elections.

The campaign intends to bring out people’s manifesto instead of political parties' manifestos and generate conversations amongst listeners and highlight key local issues.

RJs from all cities will visit different constituencies two weeks in advance from the day of voting and highlight issues that haven't been addressed for a long time. Voters will be asked to share their manifesto which would encapsulate their expectations from the elected government.

The activity will culminate with the station requesting listeners to exercise their right to vote.

Commenting on the campaign, Sunil Kumaran, Country Head – Thwink BIG, BIG FM said: “The upcoming elections are very crucial for the entire country. Every time, before the elections, we see political parties making the first move and coming out with their manifestos with certain agendas. We decided to flip the game and cater to people first via this campaign. We are hopeful that a campaign like this will give impetus to people to engage with each other and voice their opinion through powerful and meaningful conversations.”

RJ Vrajesh Hirjee who hosts the morning show Mumbai Maska Maarke stated: “The party manifesto plays a critical part in the election process, as it helps the voter to select the leaders of tomorrow. The people's manifesto in this campaign, that caters first to the voter's expectations, will not only bring a change in the mindset of the people towards elections, but will also help restoring the faith of youth in the political system.”