Indian network Big FM has launched a new station in Lucknow – the capital city of the Uttar Pradesh, the most populous state in the country.

The new station, which will broadcast on 94.3 FM, was launched by renowned Bollywood actress Huma Qureshi on May 23.

As a part of the launch, she flagged off 'Studio on Wheels', a 94.3 hours RJ marathon in the city highlighting the cause of women's respect and safety.

The station will feature a few of the network’s syndicated national shows as well as local programming.

Morning show 'Big Chai' from 7am to 10 am will be hosted by RJ Sana, RJ Rafat will host the afternoon show 'Big Memsaab'  and 'Thhodi Si Guftagu' with RJ Aamir from 9pm-11pm will build a sense of nostalgia among the listeners.

Speaking about the launch, Tarun Katial, CEO of Big FM said: “With the launch of 94.3 FM in Lucknow, we are extending our legacy of entertaining listeners with original content and distinctive music formats. The strategy for the station is formulated based on thorough research and listening pattern that will resonate well with listeners in Lucknow. This synchronized offering will pave way for the advertisers, to reach out to a wider set of audiences in the city. We are also leveraging the opportunity of launching a new station in the market to spread awareness around safety and respect of women, a major issue that needs cognizance of the society at large.”

 With the acquisition of 14 new frequencies, Big FM has strengthened its position as the largest radio network in the country with a presence across 59 stations. It will have a total of 9 stations following its revolutionary retro format, and 50 stations will operate with an extensive mix of contemporary music.