India’s Big FM network has set up Thwink Big – a short-form video and audio talent incubator and marquee content studio to cater to growing consumer and advertiser needs and changing media trends.
According to the network, it encapsulates three core aspects of its strategy – music, story-telling and social experiments.
Thwink will also produce all the national shows like Suhaana Safar With Annu Kapoor and The 90s Show With Anu Malik.
Spearheaded by Manish Karnatak, the studio consists of top talent in both audio and video like Aditya Parwatkar who heads national programming with diverse career experiences in the media industry and Vanshika Sharma who is a passionate storyteller with over 12 years of extensive programming experience with media outfits such as Voot.
Commenting on the launch, Tarun Katial, CEO, BIG FM says: “Thwink will be a strong pillar to our content marketing offering for consumers and advertisers. We have put together a team of experts who will curate marquee cutting-edge content across mediums – audio and video deployed on Radio and Digital and work closely with talent across genres. It will also serve as a go-to partner for advertisers for creating clutter breaking content, spikes and solutions. It will enable strategic innovation and creation of quality content with increased efficiency. Thwink is our vision for the future of content in the industry.”
Speaking on the studio launch, Manish Karnatak, National Creative Director Big FM & Head, Thwink Big says: “It is really important to have a strong understanding of the consumers’ needs in the uncertain digital domain. At the same time, it is key to possess capabilities to deliver on those fronts. Thwink BIG acts as a one-stop-shop in accelerating production of innovative content to further expand our repertoire of offerings and cater to higher volumes of media consumption in today’s times. We thrive on digital content and our aim is to empower content creators to take their offering to the next level. We have already produced and delivered differentiated content and will continue to offer this for our customers and consumers.”