Big FM refreshes programming in Hyderabad

Thursday 22 June, 2017

 

India’s Big FM network has refreshed its programming in Hyderabad to offer bilingual content.

The station will now play Telugu as well as Hindi hits from the early 80s to early 2000 and has also made a few changes in its line-up.

Early morning show ‘Subharambam’ will air from 5 am to 7 am, followed by breakfast show ‘Salaam Telangana’ hosted by RJ Shekhar Basha from 7 am to 11 am.

Mid-morning show ‘Retro Talkies’ with RJ Swapan will air from 11 am to 2 pm and popular RJs Krish and Grace will host the afternoon show ‘Big Pop Corn’.

An original satirical series called ‘Billa Ranga’, which as a feature for five years will now be expanded into a full-fledged series between 5 pm and 7 pm. It revolves around everyday conversations between two fictional characters based on the latest happenings in the city.

Speaking on the re-launch, a spokesperson said"Our strategy is to strengthen our position as the most heard radio station in a multi-faceted dominant market like Hyderabad by ensuring a good mix of Hindi and Telugu music on a single frequency. This, along with localized shows and innovative formats will work as a major differentiator for the network. This transformation into a bilingual format will consolidate our diverse listener base in the city in a way that will bring immense value and benefit to our advertisers and stakeholders." 

Country India
Location: 
India
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