Big FM revamps format with new show

Saturday 23 December, 2017


Indian network Big FM has announced the launch of its new show 'The 90s Show with Anu Malik'

The show, hosted by Bollywood music director Anu Malik, will feature trendsetting songs and film trivia from the 90s and early millennium.

It will air weekdays from 8 pm to 10 pm across markets.

The show will also mark the radio network's transition into adult contemporary music format by adding remixes, mash-ups and original songs to the mix.

Speaking about the re-positioning, Atul Razdan, National Programming Head, BIG FM said: "The decision to bring adult contemporary genre across our network is aimed at extending the reach among millennials while maintaining our existing listenership base. 'The 90s Show with Anu Malik' makes for an apt platform to announce the launch given its compelling theme that is in sync with the revamped strategy. This newest addition along with the refreshed programming line-up will mean increased audience engagement offering effective visibility to our partners."

Country India
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