India’s Big FM network has undergone a brand revamp and has introduced a new logo and tagline – ‘Dhun Badal Te toh Dekho’.

The company welcomed the new year with the launch of #IAmNotSorry, a campaign to celebrate individuals who walked off the beaten path of life and broke social stereotypes. The campaign saw participation from celebrities including Prasoon Joshi, Shankar Mahadevan, Sonu Nigam, Ayushmann Khurrana, Nargis Fakri, Richa Chadha, Ali Fasal, Sunny Leone and Sonu Sood. 

This key messaging will now form a part of the larger brand positioning of the radio network to encourage listeners to 'think differently'. The network says it intends to be a 'Thought Inspirer and an agent for positive change’.

The station has also realigned the programming to reflect the new positioning by playing music tested with the audience besides bringing on board some big names from the radio and entertainment.

Sonu Nigam has lent his voice for the theme song of the new brand positioning.

Sunil Kumaran, Country Head, THWINK, Big FM stated: “With the new positioning, BIG FM will play a meaningful, relevant and compelling role in lives of consumers. It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localised content and credible RJs the brand will play the role of a 'thought inspirer' and an agent of positive change in society. Our new tag line of 'Dhun Badal Ke Toh Dekho' reflects the philosophy that 'Changing the world for the better starts with changing your thoughts'. If we want real Change, it is important that we are not rigid in our approach and thinking but are open to looking at things from multiple perspectives.”